Casey Ashley Joins The Herd as Latest Brand Ambassador
May 6, 2026
Today, we’re proud to announce that Casey Ashley is officially part of the Black Buffalo lineup of Brand Ambassadors.
Casey grew up fishing in Donalds, South Carolina learning the ropes from his old man. It was a foundation built on early mornings, respect for the water, and the understanding that nothing worth having comes easy.
His hard work carried him from the local banks to the world stage where he became the youngest angler to ever win a Bassmaster Elite Series event.
In 2015, he took home the big one winning the 2015 Bassmaster Classic title on Lake Hartwell, his home turf, in front of the people who watched him grow up.
We didn't partner with Casey just because of his wins. We partnered with him because of who he is when the cameras aren't rolling.
Casey is a true outdoorsman, a hunter, and a musician who respects the rituals of the life he leads. He carries a quiet confidence — the kind that comes from knowing exactly who you are and where you’re from. He values tradition and authenticity over everything else.
We built Black Buffalo for the people who take pride in the daily grind. Casey represents that spirit. Whether he’s staring down a tournament weigh-in or heading into the woods, he does it with the same Charge Ahead mentality that drives this brand.
Expect to see a lot more of Casey as we bring you new content centered around the outdoors, competition, and the lifestyle that defines the Herd.
Welcome to the Herd, Casey.