Rising country music star Larry Fleet embodies the Black Buffalo way. The Tennessee-native singer and songwriter worked blue-collar jobs to make ends meet while fine-tuning his craft before landing his first record label in 2019.

Donald "Cowboy" Cerrone is a former professional mixed martial artist known for his action-packed style, traditional cowboy hats, and outlaw attitude. When opponents come forward, he Charges Ahead.

2023 Cup Series Champion Ryan Blaney has already visited Victory Lane 11 times in his career. With a fierce dedication to racing since he was a teenager, the man driving the No. 12 Ford Mustang is a true testament to the Black Buffalo way.

Firefighter. Family man. MMA legend. Whether he's preparing for his upcoming fight with Jon Jones or charging a hose as a full-time fireman, two-time Heavyweight Champion Stipe Miocic puts it all on the line.

Rob “The Operator” O’Neill has served on SEAL Team Six, earned 53 honorary decorations, and achieved New York Times bestseller status. He's a straight-shooting storyteller, a certified badass, and a true leader of the herd.

Former professional mixed martial artist, standup comic, OG podcaster, and MMA media personality Brendan Schaub never lets up. From starring on The Ultimate Fighter to co-hosting The Fighter and The Kid podcast, he always Charges Ahead.

Instincts, technique, and a relentless motor earned Derek Wolfe a Super Bowl ring. After a decade in the trenches, he's focused on his podcast, Wolfe Untamed, where he covers hunting, sports, and all-things outdoors.