WARNING: This product contains nicotine. Nicotine is an addictive chemical.

"I'm A Boss"

March 24, 2021

Benj Heard
“Boldly go where no man has gone before”
- Benj Heard

We dig a fellow David vs. Goliath story. Especially if their name is on brand.

Raised in Oklahoma, Benj forged his own path as an independent musician. No big label. No co-sign. Just hard work.

Find inspiration in Benj’s music with three songs that embody the Black Buffalo spirit.

“I’m A Boss”

Yeah you are. Featured in our new TV commercial, this song is the definition of leading the herd. You don’t have to be rich or top of the food chain to be a boss. It’s character and mindset.

“Whatever Doesn’t Kill Me (Better Run)”

Ain’t that the truth. Cape buffalo quietly roam and mind their own business … till it’s time to strike. When met with adversity or challenges, they squad up and attack with fury.

“Having A Good Day”

Life isn’t easy. Whatever. You still Charge Ahead and find joy in the pain. Regardless of the circumstances, music is always there to keep you straight.


Support independent musicians. Follow Benj Heard on Spotify and social media @BHeardMusic. Make a direct donation via PayPal/Spotify if you’re feeling charitable.


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Black Buffalo products are intended for adults aged 21 and older who are consumers of nicotine or tobacco.

Born in the Midwest. Raised in the South. Charge Ahead.

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