November 29, 2022

The Operator Rob O’Neill is quite literally an American legend, with 53 honorary decorations, service at SEAL Team Six, awarded NY Times bestseller, and many more badass achievements.

Black Buffalo is proud to join that list and welcome Rob as our latest official partner and brand ambassador.

“When I was a Navy SEAL, we used to dip all the time. We dipped after meals, at the range, during training, after skydives. I really liked the ritual of dipping, but I wanted to get away from the tobacco, so I found an alternative: Black Buffalo.”


Robert J. O’Neill is one of the most highly decorated combat veterans of our time. He served at SEAL Team Two, SEAL Team Four and eight years at the legendary SEAL Team Six. Having taken part in and leading over 400 combat missions, Rob operated in Liberia, The Balkans, The Persian Gulf and Indian Ocean, Ukraine, Iraq, Afghanistan and Pakistan.

Rob took part in the rescue for Operation Red Wings, which extracted the Lone Survivor, Marcus Luttrell, he was the lead jumper for the rescue operation that saved Captain Richard Phillips from Somali pirates and he was a Team Leader for Operation Neptune’s Spear, the mission to kill Osama bin Laden.

He is also co-founder of Special Operators Transition Foundation, specializing in assisting Special Operations Forces veterans with the successful transition from the service into their next great career in corporate America.

We’re proud and honored to be dippin’ with this American hero and legend.



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